Motorsports
marketing has proven itself through NASCAR, NHRA, Trans-Am, Indy Cars,
etc. Your company name and logo becomes visible on exciting race
cars, transporter, team clothing and promotional items. It is well
known that race fans are loyal to their favorite team sponsor's
products and services. In a study conducted by Performance
Research, it was shown that brand loyalty exists from nearly three out
of four auto racing fans.
How Motorsports Can Enhance
Your
Marketing Mix
A marketing program built upon motorsports can complement and support
your company’s advertising, public relations, sales, hospitality and
community involvement strategies. Mike Poupart Motorsports can
work with you and your agencies to customize a motorsports program that
enchances your overall marketing goals and initiatives.
MEDIA COVERAGE
- Public Relations - via press
releases, press
conferences,
driver interviews
PROMOTIONS
- Consumer
Based - via couponing, sweepstakes, displays, community affiliation
-
Employee/Client Based - via
incentive/recognition events, corporate meetings
-
Race Based - via award/race event sponsorship,
pit stop competition, show car tour
ENTERTAINMENT
-
Hospitality - via suites, skyboxes, tents, off-site
gatherings
-
Driver Appearances - pre- and post-race appearances
-
Garage/Pit Area Access
ADVERTISING
- Television/Radio
- Print - via
official programs, local/national
publications
- Billboards
TEAM
PARTICIPATION
-
Apparel and Merchandise - via clothing and
promotional items
-
Show Vehicle Appearances
-
Prominent Signage - via team uniforms, car design,
transporter, etc.
COMMUNITY
INVOLVEMENT
- Charity
Fundraising - via driver appearances, donation of
autographed promotional items
- Community
Project Participation
All of
our teams are available for
sponsorship or a new team can be developed and driven personally by
Mike Poupart. We
can
develop a motorsports marketing program to meet your needs, no
matter how large or small. Please contact us for more information.
January
24, 2011